Objective

To utilize my unique blend of traditional marketing skills combined with my interactive marketing to establish an aggressive change within organizations.

Summary Of Qualifications

11 years of experience with Internet Marketing, including Email Marketing, Pay-Per-Click Advertising, SEO, Social Network Marketing, & other Inbound Marketing Strategies.
Extensive track record of creating high-impact print collateral for various organizations.
Exceptional Market Analysis, Long & Short Term Strategic Planning and Budgeting Skills.
Ability to work with sales department, creating strategic and tactical marketing and sales plans concentrating on product positioning, loyalty programs, and brand standards.
Ability to prioritize and delegate multiple projects and accomplish goals.
Google AdWords Qualified Individual

Employment

Marketing & Website Consultant, Cleveland, Ohio (2011-Present)

Utilized my intimate knowledge of small businesses to create numerous customer opportunities for several organizations using Pay Per Click marketing.
Designed and developed the official game-day programs and pocket schedules for the Lake Erie Crushers minor league baseball organization.
Conducted numerous small business marketing seminars, teaching various companies interactive marketing skills and programs.
Designed and developed Websites and Email campaigns for several companies.
Designed various company logos, brochures, and other print collateral for various companies.

Weed Pro LLC Cleveland, Ohio
Director of Marketing (2009-2011)

Created and managed $20,000 Pay Per Click campaign that lead to a 30% increase in new sales.
Designed and created all print and web collateral.
Created a marketing program that lead to a 250% increase in new sales from 2009 to 2011.
Managed inbound marketing opportunities, including an aggressive Social Media campaign that lead to over 1000 Facebook fans.

Kahn & Associates, L.L.C., Cleveland, Ohio
Marketing Manager (2006-2009)

Managed $500,000 Pay-Per-Click Advertising campaign, performing various optimization and conversion strategies based upon various reports developed to measure ROI.
Created and managed company E-Marketing campaign, contacting over 5,000 current and past clients with special offers, newsletters, and educational information.
Developed interactive features for K&A website, including DIY Toolkit that allowed firm to keep in contact with client, developing working relationships, developing into Attorney-Client agreements.
Developed various print collateral including Attorney-Client Agreement Packets, engagement letters, billboards, brochures, and various internal documents.
Redesigned K&A logo to bring a more professional and up-to-date look to the original design.
Managed $30,000 billboard campaign that reached across 5 states.
Developed and executed online video campaign with attorneys explaining the client process resulting in a 10% increase in client sign-ups.

John Deere (Landscapes Division), Moline, Illinois
Account Manager/Regional Coordinator (2001-2006)

In addition to planning and developing the Northern Ohio landscape supply catalog for John Deere Landscapes, created other advertising, direct mail, print and electronic collateral, and sales promotion materials.
Designed marketing materials and display booth for John Deere’s participation at the 2006 Green Industry Conference and 2007 CENTS show.
Wrote various articles, representing John Deere, on the green industry for trade publications.

Education

Ashland University, Ashland, Ohio
Master of Business Administration (Specialization: Entrepreneurial Studies), 12/06

Baldwin-Wallace College, Berea, Ohio
Bachelor of Arts / Business & Speech Communication, 5/00

Shaun Kanary | Website & Marketing Consultant | LinkedIn Profile